We are a social media and advertising agency
here to help you generate a larger digital footprint.
We believe in information first.
We would be happy to perform a FREE AUDIT for your company to see how we can help you improve your marketing and advertising.
We can find where your advertising spend has the most value and where you are wasting $ with little ROI.
There is always room to improve.
I started 440 Marketing Group to HELP others.
“Each one teach one.” I have a very transparent approach to our work: I believe the more you understand what we do, the better your marketing and advertising campaign will be.
So a little backstory: I started working “social media” when it was called “net reach” and “online chat.” I was there when MySpace was King and Chat Rooms were Queen. I have watched the industry grow and change and I have seen the POWER social media has on buyers, business, and growth.
I am a data junkie, reports, #’s, metrics, everything that makes a marketing campaign wiser!
For my own personal data:
- I am: Top 1% of all social media influencers. via Klear
- 62% influencer of celebrity and power user on Twitter. via Klear
- Top 5% of all social media influencers (Klout Score 72)
NOTE: the ability to go live from a desktop is currently limited to the Chrome browser and extends to Facebook groups as weRead More
Why Instagram Live? In a nutshell, Instagram Stories allows you to create media that appears at the top of your followers’ news feeds for 24 hours. Because the Instagram news feed is now controlled by an algorithm similar to the one that controls the Facebook news feed, keeping your Instagram story fresh can help you stay at the top of your audience’s Instagram app. Your Instagram Live video stories appear at the top of theRead More
Looking to increase holiday sales? Follow these 10 Tips!Read More
Are you boosting posts but sorta clueless? You are not alone.
Everyday I talk to at least someone who has tried “boosting” ads for their business or their own brand but they don’t really know what it is or what is working. Facebook ads are about targeting…. and bit of customer stalking. You want to know what your customers/fans like, what type of content has the most value to them, and when and how to deliver it. If you haven’t hears of Custom Audiences and all you have been doing is boosting random posts and videos, please read this, and then call us if you need help.
Facebook recently released another enhancement to Custom Audience targeting, Engagement Custom Audiences.
The main difference between Engagement Custom Audiences and Website Custom Audiences is where data is gathered.
Website Custom Audiences collects engagement data from activity on your website
Engagement Custom Audiences collects engagement data from activity on Facebook
You can now target audience segments based on their interactions with your Facebook content.
People who take actions on your Facebook ads like viewing your videos, clicking your lead form, or clicking your Canvas ad are signaling how they want to engage with your brand.Read More
Do you need to connect with other businesses on Facebook?
Wondering how other brands make Facebook work for them?
In this article, you’ll discover how top B2Bs use Facebook to reach and create relationships with business prospects.Read More
Is it hard to find time to post relevant content to your Twitter?
Are you still stuck in the stone-age posting your Facebook links to Twitter?
There is an easier way:Read More
New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in ad spend.Read More
Shopify announced a new integration with Facebook Messenger that allows customers “to browse and buy products in Messenger – all while chatting with [brands] in real-time.”Read More
Global ad spend, across all channels (digital, TV, print, radio, outdoor, etc.) will grow annually on average by 5.6 percent from 2015 to 2020 and will reach $674 billion — from $513 billion in 2015.Read More
SI bots will send daily updates twice a day with top news from favorite teams. The bot also shares team schedules, live scores, and stats on demand, and it can tell you what games are happening right now.
Unlike the Olympics bot that shared no rich media, in part due to strict licensing, the NFL bot will have video highlights, images, GIFs, and other media directly inside the chat window.Read More