4 graphs show the state of Facebook and Google’s revenue dominance

4 graphs show the state of Facebook and Google’s revenue dominance

Image Credit: William Potter/Shutterstock Our industry faces a well-known duopoly: Facebook and Google command an ever-increasing share of digital ad spend, both in the US and globally. I recently dug into the data and forecasts available to better quantify just how much Facebook and Google are eating digital. Here’s what I found: Global ad spend to reach $674 billion Global ad spend, across all channels (digital, TV, print, radio, outdoor, etc.) will grow annually on average by 5.6 percent from 2015 to 2020 and will reach $674 billion — from $513 billion in 2015. The US market will represent 35 percent of the global ad market, reaching $234 billion by 2020, with a slightly slower growth rate compared to the global average, at 5 percent from 2015 to 2020. The higher average global growth will be due to rapidly developing markets in the East and a growing middle class that advertisers can focus on. 45% of US ad spend will be digital 33 percent of ad spend in the US was digital last year, and that is expected to reach 45 percent by 2020. In real numbers, that’s a $60-billion market growing to $105 billion, with a compounded annual growth rate (CAGR) of 11.9 percent. The growth of digital is more than two times higher than the growth of the overall ad market, which represents a tremendous opportunity for digital businesses. More people are accessing content online, and more advertisers are spending their budgets online. Will the rising tide lift all ships? Mobile ad spend to reach $77 billion Ad spend on mobile will grow 141 percent from the...