Facebook Ads vs Boosted Posts: Which Should You Choose?

Facebook Ads vs Boosted Posts: Which Should You Choose? Facebook Ads vs boosted posts, which is better? This is a common question among Facebook page admins. And even if you’re relatively new to all this, you will eventually see a notification popping up encouraging you to “boost a post.” The reason being that the post may be high-performing, or Facebook’s algorithms may have found that it’s similar to content other page admins have boosted in the past. In short, the ability to boost posts is a simplified extension of the Facebook Ads system. It was designed to be less intimidating to small business owners who were overwhelmed by the full ads system and all the options it offered. Simpler doesn’t always mean better, however. The simplicity of boosted posts comes at the cost of the significant customization the full ads system offers. In this post, we’re going to look at the differences between Facebook Ads vs boosted posts so you can decide which to use for your business and when: #Facebook #Ads vs Boosted Posts: Which should you choose? | #socialmediamarketingCLICK TO TWEET What are boosted posts on Facebook? The boost posts feature allows you to choose a post that’s already on your Page’s timeline and promote it. You’ll choose a target audience, a total budget, and the duration you want it to run. Your other Page admins can also do this, but only if they’ve been given access to your ad account. Boosted posts focus on maximizing visibility for that one, single post and getting as much engagement on it as possible. This can be good for brand awareness, and the boost...

Tips For Facebook Live

SETUP Let your audience know about your upcoming live video with a news feed post. Include the time you are going live, and a photo relevant to the content of the live video. Try to minimize background noise.  Decide whether to hold the phone yourself or delegate the job to someone else. If you are shooting yourself, use headphones, apples headphones with the cord, work well! Sometimes the blue tooth headphones can be spotty. Choose a spot that has a strong signal connection. Facebook recommends that live videos last at least 10 minutes, but you can go as long as 90 minutes. Forward your calls to avoid distractions during your broadcast. on the Settings screen, tap Phone and then tap Call Forwarding. Tap to turn on Call Forwarding. or go to setting and turn on do not disturb During your video you will see emoji reactions and comments. Comments can be very distracting and through off your whole thought process, so decide in advance when you are going to acknowledge them. “If you have a question add it to the comments and I will answer it in a few!” Sidebar: If you need to block a user, click on the profile picture next to their comment and select Block. Note that when the video is replayed, the comments will appear at the same point they did during the live event. STARTING.. Go to your page, and tap the box where you would write a post, except click GO LIVE, provide a short and super catchy description of your video. Introduce yourself and your company and tell the audience what you plan to cover. Remember  You’ll...

“-PE + AE = +ROI”: The Formula of 440 Marketing Group Success (Case study)

Ok, maybe the “math formula” in the title can sound a little obscure. What about: “Why we stopped using Power Editor and started using AdEspresso to grow our agency and enhance our clients ROI“? Hi, I’m Amy Houck. In 2009, I founded a social media marketing company called 440 Marketing Group. As social media has changed, so have we, but one thing remains at the core of our business Facebook Advertising. In all industries we market, Facebook remains our #1 for ROI. Two years ago, we were growing and looking for ways to improve our day to day operations to accommodate the growth. The limitations within the Power Editor for managing multiple accounts was driving me crazy!  One day I saw an ad for AdEspresso, and I decided to give it a try. I used it for 1 client and 1 test. And… The results were good! So I slowly started moving all the ads for that client into AdEspresso. I ended up creating an ROI that was better than any of our other accounts! So, in the last year, we migrated all our clients into AdEspresso platform, and the results speak for themselves. Our company has grown, our clients have increased their ad spends, and our partnerships have grown.  Check out some of our client results from August 2017: In this post, I will share how AdEspresso helped our agency, 440 Marketing Group, achieve increased productivity and greater success with clients across various industries with Facebook Advertising. And how you can achieve similar results! How AdEspresso Makes Advertising on Facebook Easier To start, AdEspresso does all the things you wish Power Editor...


You know content marketing is about creating value for your audience and sharing it in a useful to them way. Visual content marketing serves the same function. It just offers another medium via which your content can be shared. This is especially true today with visual content being the preferred content form of social media platforms. But to compete with other businesses, vying for the attention of your customers, you need to use visual content marketing strategies and tactics that will actually engage your audience. Some major visual content types are: Images Presentations Videos Infographics and datagraphics Animated gifs Comics Illustrations and screenshots Memes However, it is the manner in which these visual content types are used that makes the difference in engaging audiences. Using visual content alone isn’t enough. The right kind of visual content can be the difference between ads and graphics that convert and those that make little impact.   1. TELL A GOOD STORY For visual content to work well, it needs to: tell a story quickly be shareable be memorable. Visual content can also evoke emotions. You have heard of the expression “a picture is worth a thousand words,” and that is certainly true of visual content. To learn how to create a compelling story, read the post ”How to Tell a Magnetic Visual Story on Social Media.” TOMS SHOES – SHARING ITS MISSION VIA VISUAL STORIES TOMS Shoes is an example of a brand that uses visual storytelling in its content strategy. You can see it on its social media channels, featuring photos of its products and the impact they make. The “One Day Without Shoes” campaign is an...

WTF is a ‘millennial’ ??

What is a “millennial”? A google search for news articles featuring “millennials” published in the last 24 hours yielded hundreds of hits. It seems like the mainstream media has seized upon the term like a dog chewing one of your favourite shoes; they might not have a clue what it really is but they’re enthusiastically using it regardless.

What Wendy’s Twitter Account Can Teach Us about “Doing Social”

Have you seen Wendy’s Twitter account?! With over 1.6 million followers, they’re not doing too shabby. Here’s why.
Wendy’s throws shade on Twitter, they roast their competitors, and they know the lingo of their customer base. Maybe this isn’t anything like your brand personality, but there’s a lot you can learn from Wendy’s Twitter account.
Here are 4 things you can start doing on Twitter today to stand out amongst your competitors.

Facebook For Pharmaceutical Marketing

Facebook is now offering pharma advertisers a scrolling ISI (Important Safety Info) feature, a design fix for a problem that has bedeviled marketers trying to work within FDA guidelines in space-constrained media. Bayer piloted it with ads for their Betaconnect autoinjector, for MS patients, and announced it at last week’s Digital Pharma East conference. The Bayer ad also features a “Call now” button connecting users to live nurse support.

How to Create a Facebook Messenger Chatbot

Are you missing leads because your team isn’t responding fast enough on Facebook? Theres a bot for that…

I know what your thinking…. AMY… a BOT!! But bots aren’t like they used to be.. you can program it to act human, and answer questions, and lead your customer on a journey down the funnel.

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