What is a “millennial”? A google search for news articles featuring “millennials” published in the last 24 hours yielded hundreds of hits. It seems like the mainstream media has seized upon the term like a dog chewing one of your favourite shoes; they might not have a clue what it really is but they’re enthusiastically using it regardless.
Have you seen Wendy’s Twitter account?! With over 1.6 million followers, they’re not doing too shabby. Here’s why.
Wendy’s throws shade on Twitter, they roast their competitors, and they know the lingo of their customer base. Maybe this isn’t anything like your brand personality, but there’s a lot you can learn from Wendy’s Twitter account.
Here are 4 things you can start doing on Twitter today to stand out amongst your competitors.
Facebook is now offering pharma advertisers a scrolling ISI (Important Safety Info) feature, a design fix for a problem that has bedeviled marketers trying to work within FDA guidelines in space-constrained media. Bayer piloted it with ads for their Betaconnect autoinjector, for MS patients, and announced it at last week’s Digital Pharma East conference. The Bayer ad also features a “Call now” button connecting users to live nurse support.
Are you missing leads because your team isn’t responding fast enough on Facebook? Theres a bot for that…
I know what your thinking…. AMY… a BOT!! But bots aren’t like they used to be.. you can program it to act human, and answer questions, and lead your customer on a journey down the funnel.
Have your email marketing efforts fallen flat?
Do your email messages feel more like messages in a bottle?
Is it possible your subscribers are only sticking around because they don’t want to hurt your feelings?
If any of this sounds familiar, don’t be too hard on yourself.
– The growing impact dark social has on social marketers
– How you can measure dark social
– Predictions for the future of social attribution