Discover five ways top B2Bs use Facebook. #1: Support Expert Positioning With Visuals Facebook is largely a visual social network. In fact, posts with images get 2.3 times more engagement than those without. If you want the admins of other businesses on Facebook to stop scrolling and engage with your Facebook posts, use high-quality imagery combined with a bold font and one key message to support your expert status. Business consultancy company Accenture uses images frequently on their Facebook page to grab attention in the news feed. In this status update, they share company news and take advantage of third-party affirmation. Use images in your Facebook posts to capture attention in the news feed. In the Facebook post below, Accenture offers expert insight into why performance management tactics need to improve in the business setting and how to achieve this goal. By leveraging visual storytelling in the status update, Accenture communicates three key points of distinction from other B2B brands: We’re experts in our field and we’re giving you access to insights from our managing director. We have industry knowledge that we’re willing to share with you. At no point in this status update, in the image, or in the blog link description are we trying to sell to you. Accenture shares their expertise about why performance management needs to improve. #2: Capitalize on Interest With a Regular Facebook Live Show The introduction of Facebook Live has given businesses remarkable access to a potential audience of 1.65 billion people worldwide. Additionally, Facebook reports that users watch live videos three times longer than they watch pre-recorded videos. Facebook Live...
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