How to get the most out of your Facebook Ad Marketing

How to get the most out of your Facebook Ad Marketing

Tweet Did you know with Facebook, you can set up location ad targeting for a specific address.You can then refine that audience to people who live in, have recently been to or are traveling in that area. It is called: Advanced Location Targeting With Facebook ads, you can already target users based on their country, state and city. This is useful if you’re a local business and you want to target users in a particular city, like Seattle, rather than show your content to the entire state of Washington. You can target ads to serve to Facebook users in a geographic location. To bolster their location targeting, Facebook now lets you target users based on a specific address. In the Locations field, you can enter a physical address or geographic location and target users who are around that area. Suppose that you want people to visit your bakery in Seattle. Simply type the address into your ad targeting and choose to target people who are in and around the business. Add relevant locations to your targeting. You might be a little skeptical about targeting people who are “around the area.” After all, someone could just be passing through or working in the area for the day. For more precise targeting, click the Everyone in This Location drop-down menu and choose from any of these targeting options: Everyone in This Location (default) People Who Live in This Location People Recently in This Location People Traveling in This Location For a bakery, it makes the most sense to target “people who live in this location” because they’re more likely to become repeat...
Choose who will manage your Facebook account after you die

Choose who will manage your Facebook account after you die

Tweet Facebook is giving users control over what happens to their accounts when they die. The social network rolled out a new feature Thursday that allows users to designate a specific friend who will be able to access their account after they die. The feature, called legacy contact, appears in Facebook’s security settings menu. There, you can select a specific Facebook friend who will be able to control certain aspects of your page, like your profile and header image, after you die. Alternatively, users can opt to have their account deleted after they pass away. The social network already has a memorialization system in place where people can let Facebook know a user has passed away. Once Facebook verifies that person has died — typically through an obituary or news article — the account becomes memorialized. Memorialized accounts don’t surface in friend suggestions, ads or other “public” places on Facebook    The legacy contact feature can be activated from Facebook’s security settings menu.   With the legacy contact feature, Facebook is taking the memorialization process a step further. After an account becomes memorialized, a legacy contact is able to pin posts to the top of a page, respond to incoming friend requests and control the profile and header image on an account. Additionally, they can download an archive of the user’s photos and other posts, if given permission by the original account holder. Legacy contacts can’t view messages or change other account settings. Facebook is also making changes to the appearance of these memorialized accounts, which will now have a “remembering” label before the name to let others know...
Page 1 of 41234
Follow

Follow this blog

Get every new post delivered right to your inbox.

Email address