BEST Subject Lines + WORST Subject Lines

BEST Subject Lines + WORST Subject Lines

Tweet How to get a higher % of open rates = EMAIL SUBJECT LINES & GOOD CONTENT!   Let’s start with…The Worst Email Subject Lines. Never ever use these: THE ALL CAPS SCREAMER The Weekly Newsletter  i.e. “[Your Company Name Here] Weekly Newsletter” – Telling your recipients what they can expect from your email will go the distance. Your email subscribers already have loaded inboxes, so give ‘em the goods right away and tell them what’s inside. Generic subject lines like, “Weekly Newsletter,” “Monthly Wrap up,” “Daily News,” aren’t enticing or descriptive and they’re a snore. When sending an email newsletter, highlight your two most interesting topics in the subject line and your third in the pre-header. The Symbol Fanatic – Symbols such as hearts and happy faces are fun, eye-catching, and pretty darn cute, but use too many, too often and they go from cute to “cut it out!” quickly. Symbols garner engagement, but make sure they’re appropriate for your content and audience, and only use one, occasionally. The Desperate Crier i.e. “Open Me!” – Desperation’s rough enough, but begging for an open is hitting rock bottom and won’t give you the engagement you desire. The Grammar/Spelling Mistake Sore Eye – Everyone makes mistakes, so everyone also deserves a “Get out of jail free” card when it comes to a grammar or spelling mistake, but it shouldn’t become a common occurrence. Make sure to use spell check, have at least one other person proof your subject line (and the rest of your email), and when in doubt, refer to some of our favorites: The AP Stylebook, The Chicago Manual of Style, Dictionary.com and Grammar Girl. The Novel – Don’t give everything away...
The Best Words to Use for Facebook, Twitter and Blog Titles to Get Shares [INFOGRAPHIC]

The Best Words to Use for Facebook, Twitter and Blog Titles to Get Shares [INFOGRAPHIC]

Tweet Tweet #topsocialmedia There is an art to writing the kinds of attention-grabbing headlines, tweets and Facebook posts that motivate readers to immediately hit share or tweet. But as it turns out, there’s a bit of science to it as well. When various social media experts examined thousands of blog posts, Facebook status updates and tweets, and looked at the ones that were most likely to be shared, they noticed a pattern.While books have been written (seriously) about how to write an effective headline, when it comes to blog posts it’s not all that complicated. Blog posts that are the most likely to be shared include words like: • Surprising • Science • Critical When it comes to Twitter, tweets that are likely to be retweeted include: • Top • Follow • Please And on Facebook, the status updates that are most likely to be shared do at least one of the following: • Advises • Amazes •...
The Complete A to Z Guide to Personal Branding #INFOGRAPHIC

The Complete A to Z Guide to Personal Branding #INFOGRAPHIC

Tweet I’m a brand. You’re a brand. Tom, Dick and Harry? Brand, brand, and brand. Many people think that personal branding is just for celebrities (I would know, my job is working with them), yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them. The single biggest mistake people make is that they either brand themselves just for the sake of doing it or that they fail to invest time in learning about what’s in their best interests. Here is a graphic that really helps you get the hang of it!  XOXO...
5 Daily Tasks To Increase Your Social Following

5 Daily Tasks To Increase Your Social Following

Tweet ] Tweet 1)  Use Hashtags in real-time. Find relevant hashtags to support your tweets and Instagram pictures in real-time. http://keyhole.co   2)  Find Trends. Find what is trending in your area and tweet about it. http://trendsmap.com/# 3) Use GREAT keywords. Before you just type in random keywords to tag your blog use http://www.wordtracker.com 4) Build Klout. Klout is more important now then ever before, and with their new layout you can share content directly from their platform. Share daily and be sure to add relevant and real-time hashtags you chose in step one. http://klout.com/#/create   5) Find your people. Follow them. And compliment their content. Use https://tagboard.com/ to search for your niche. If you are an Electronica artist you would search for “Electronica” You will then see a tag wall of photos from Twitter and Instagram using the hashtag #Electronica in the last few minutes.  These are your people. Get to know them.   Tweet...
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