Facebook Ads vs Boosted Posts: Which Should You Choose?

Facebook Ads vs Boosted Posts: Which Should You Choose?

Tweet Facebook Ads vs Boosted Posts: Which Should You Choose? Facebook Ads vs boosted posts, which is better? This is a common question among Facebook page admins. And even if you’re relatively new to all this, you will eventually see a notification popping up encouraging you to “boost a post.” The reason being that the post may be high-performing, or Facebook’s algorithms may have found that it’s similar to content other page admins have boosted in the past. In short, the ability to boost posts is a simplified extension of the Facebook Ads system. It was designed to be less intimidating to small business owners who were overwhelmed by the full ads system and all the options it offered. Simpler doesn’t always mean better, however. The simplicity of boosted posts comes at the cost of the significant customization the full ads system offers. In this post, we’re going to look at the differences between Facebook Ads vs boosted posts so you can decide which to use for your business and when: #Facebook #Ads vs Boosted Posts: Which should you choose? | #socialmediamarketingCLICK TO TWEET What are boosted posts on Facebook? The boost posts feature allows you to choose a post that’s already on your Page’s timeline and promote it. You’ll choose a target audience, a total budget, and the duration you want it to run. Your other Page admins can also do this, but only if they’ve been given access to your ad account. Boosted posts focus on maximizing visibility for that one, single post and getting as much engagement on it as possible. This can be good for brand awareness, and the...
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