7 Effective Techniques for Better Email Marketing

7 Effective Techniques for Better Email Marketing

Tweet Have your email marketing efforts fallen flat? Do your email messages feel more like messages in a bottle? Is it possible your subscribers are only sticking around because they don’t want to hurt your feelings? If any of this sounds familiar, don’t be too hard on yourself. As you’re about to see, some of the most important techniques for succeeding at email marketing are actually very counterintuitive. Once you get done reading this post, though, you’ll be ready to put these methods to use right away and turn your email marketing around. 7 Killer Techniques for Your Best Email Marketing Ready? Let’s dive in! 1. Your Ending Line: Start Strong by Finishing Strong (Better Responses, Proven) We’re going to start this article with the ending of your email. You’ve probably heard a million times that you need to begin your emails strong. If your subject line is lacking, interest will be lacking and your email won’t get open. While subject lines are definitely important (more on that in a moment), it turns out that the way you finish an email plays a significant role in its success, as well. As you can see from this research provided by Boomerang, this is no small amount, either. The bottom three options combined weren’t as successful as the top two by themselves. So if you’re using anything other than “thanks in advance”, you’ll want to change that ASAP. 2. Mondays Are Rough for Everyone, Including Emails This probably isn’t breaking news to you, but it turns out that Mondays can make people a bit grumpy. They can also make people less...
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