Are you boosting posts but sorta clueless?

Are you boosting posts but sorta clueless?

Tweet You are not alone.   Everyday I talk to at least someone who has tried “boosting” ads for their business or their own brand but they don’t really know what it is or what is working. Facebook ads are about targeting…. and bit of customer stalking. 😉   You want to know what your customers/fans like, what type of content has the most value to them, and when and how to deliver it.   If you haven’t heard of Custom Audiences and you have been doing is boosting random posts please read this.    Facebook recently released an enhancement to Custom Audience targeting, called: Engagement Custom Audiences.   The main difference between Engagement Custom Audiences and Website Custom Audiences is where data is gathered.   -> Website Custom Audiences collects engagement data from activity on your website   -> Engagement Custom Audiences collects engagement data from activity on Facebook   You can now target audience segments based on their interactions with your Facebook content. For example Sarah likes your canvas ad, and clicks your photos, John likes your video and watches X seconds or mins, Tom fills out your lead form. Now what??   Now these people are all part of a custom audience you can retarget. You can choose a timeframe as well, like all “engagement the last 30 days. “ How To Set Up Engagement Custom Audiences You can manage and create all your audiences from the Audiences page within Facebook Ad Manager. Select ‘Create a Custom Audience’, from there you’ll see a new window pop-up with the new Engagement on Facebook audience option.   Video...
How to Use Instagram Live

How to Use Instagram Live

Tweet Why Instagram Live? In a nutshell, Instagram Stories allows you to create media that appears at the top of your followers’ news feeds for 24 hours. Because the Instagram news feed is now controlled by an algorithm similar to the one that controls the Facebook news feed, keeping your Instagram story fresh can help you stay at the top of your audience’s Instagram app. Your Instagram Live video stories appear at the top of the news feed. Audience members who haven’t turned off live notifications get this message when you go live. Your Instagram followers will receive a notification when you go live. Anyone who wants to be in the now with you (i.e., your followers who already like Facebook Live videos or any of the other live broadcasting sites) will want to hop on and watch while you’re live. Hopefully, they’ll engage with you while you’re live because live videos disappear after you end your broadcast. On the viewer’s end, Instagram Live video looks like this: This is what viewers see during an Instagram Live broadcast. Now let’s look at how you can set up an Instagram Live broadcast. #1: Start an Instagram Live To start an Instagram Live broadcast, tap on the Your Story profile photo (with the + sign next to it) at the top of your Instagram news feed. Or if you’ve scrolled down your news feed and don’t see that bar anymore, tap on the camera icon at the top left of your Instagram screen. Click the Your Story profile photo to start an Instagram story. This takes you to your Instagram Stories,...
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