5 Ways B2B Marketers Use Facebook

5 Ways B2B Marketers Use Facebook

Tweet   Discover five ways top B2Bs use Facebook. #1: Support Expert Positioning With Visuals Facebook is largely a visual social network. In fact, posts with images get 2.3 times more engagement than those without. If you want the admins of other businesses on Facebook to stop scrolling and engage with your Facebook posts, use high-quality imagery combined with a bold font and one key message to support your expert status. Business consultancy company Accenture uses images frequently on their Facebook page to grab attention in the news feed. In this status update, they share company news and take advantage of third-party affirmation. Use images in your Facebook posts to capture attention in the news feed. In the Facebook post below, Accenture offers expert insight into why performance management tactics need to improve in the business setting and how to achieve this goal. By leveraging visual storytelling in the status update, Accenture communicates three key points of distinction from other B2B brands: We’re experts in our field and we’re giving you access to insights from our managing director. We have industry knowledge that we’re willing to share with you. At no point in this status update, in the image, or in the blog link description are we trying to sell to you. Accenture shares their expertise about why performance management needs to improve. #2: Capitalize on Interest With a Regular Facebook Live Show The introduction of Facebook Live has given businesses remarkable access to a potential audience of 1.65 billion people worldwide. Additionally, Facebook reports that users watch live videos three times longer than they watch pre-recorded videos. Facebook...
Do you need to post better content on Twitter?

Do you need to post better content on Twitter?

Tweet Is it hard to find time to post relevant content to your Twitter?   Are you still stuck in the stone-age posting your Facebook links to Twitter?   There is an easier way:   How would you like tweets from your favorite @twitter accounts to appear automatically on your timeline like you wrote them with photos and links!   Choose the accounts you want to pull content from and we take care of the rest.  Did I mention this is only $99 a year!      Be active all day, even when you are not, let us do the work for you! The posts go out at varying times of the day, so your twitter is active ALL DAY LONG.      LIVE POST DEMO:  My personal twitter uses this method all day, everyday, and has for years you can see posts below and live at  https://twitter.com/amyhouckceo     The example post below was pulled live from Social Media Examiner (a top news source in my business) relevant # are included as well as # of the writer, and as you can see it was posted 5 hrs ago and has 11 RT and 17 likes, organically.   Now imagine this on your twitter with top content in your business, all day everyday= Your twitter is going to grow.   Last 7 days using this method, 421 clicks, increase of followers, 116 articles posted.   This service is $199 annually, 50% off promotion for new clients. Get your first YEAR for just $99! No monthly payments, click it and forget...
Social Ad Spend Surpasses Television: New Research

Social Ad Spend Surpasses Television: New Research

Tweet New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in ad spend. In this article, you’ll discover where digital advertising dollars are being spent, why marketers are flocking to certain media, and how you can keep up with the pack. Discover new research regarding the spend of social media advertising dollars. #1: TV Ad Spend Dramatically Slows, Digital Continues to Climb A recent study released by eMarketer shows digital ad spending in 2016 surpassed that of TV, a result that went against the predictions they released in March. Their initial estimate was that TV would remain on top until 2017, when digital would edge it out. The figures in this recent report, however, show 2016 TV ad spending will be $71.29 billion with digital coming in at $72.09 billion. Digital accounts for 36.8% of total media ad spending and TV is just a few tenths of a percent lower at 36.4%. The difference between TV and digital spend will continue to grow. It’s no surprise that digital ad spending has grown so much, given the sharp rise in social, mobile, and video. As a whole, social ad spend comes in at $15.36 billion or 21.3% of the total digital ad spend, up from 18.2% last year. But this is the year of mobile, as ad spending on mobile is expected to rise 45% to nearly $46 billion. In fact, in its latest quarterly report, social media juggernaut Facebook announced that 84% ($5.24 billion) of their advertising revenue for...
You Can Now Turn Conversations Into Sales With Shopify and Facebook Messenger

You Can Now Turn Conversations Into Sales With Shopify and Facebook Messenger

Tweet Starting today, your customers will be able to browse and buy products in Messenger—all while chatting with you in real-time. To shop in Messenger, your customers will simply start a conversation with you, and then tap Shop Now to view your product catalog. When they discover something they love, they can buy it with just a few taps using Shopify’s checkout. Check out the short video below: Add the Messenger channel How will Messenger help grow my business? With Shopify and Messenger, you can connect with your customers, put a face to their names, and offer them a real-time, personalized service. This can help you build the same strong, one-to-one relationships neighborhood store owners once built with their customers. Establishing these deep, personal relationships is how you build brand loyalty; it’s how you build a company people love. Get a little bit personal by starting a Messenger conversation with the Shopify Stockroom team. While you’re chatting, check out everything the Stockroom has to offer and treat yourself to 50% off anything in the store with the promo code: SELLONMESSENGER until 12pm on Oct 6th. How can I get started with the Messenger Channel? To start turning your Messenger conversations into sales, simply add the Messenger channel in Shopify, connect your Facebook Business Page, and pick the products you’d like to sell through Messenger. Immediately your customers will be able to start shopping right from Messenger.  ...
4 graphs show the state of Facebook and Google’s revenue dominance

4 graphs show the state of Facebook and Google’s revenue dominance

Tweet Image Credit: William Potter/Shutterstock Our industry faces a well-known duopoly: Facebook and Google command an ever-increasing share of digital ad spend, both in the US and globally. I recently dug into the data and forecasts available to better quantify just how much Facebook and Google are eating digital. Here’s what I found: Global ad spend to reach $674 billion Global ad spend, across all channels (digital, TV, print, radio, outdoor, etc.) will grow annually on average by 5.6 percent from 2015 to 2020 and will reach $674 billion — from $513 billion in 2015. The US market will represent 35 percent of the global ad market, reaching $234 billion by 2020, with a slightly slower growth rate compared to the global average, at 5 percent from 2015 to 2020. The higher average global growth will be due to rapidly developing markets in the East and a growing middle class that advertisers can focus on. 45% of US ad spend will be digital 33 percent of ad spend in the US was digital last year, and that is expected to reach 45 percent by 2020. In real numbers, that’s a $60-billion market growing to $105 billion, with a compounded annual growth rate (CAGR) of 11.9 percent. The growth of digital is more than two times higher than the growth of the overall ad market, which represents a tremendous opportunity for digital businesses. More people are accessing content online, and more advertisers are spending their budgets online. Will the rising tide lift all ships? Mobile ad spend to reach $77 billion Ad spend on mobile will grow 141 percent from...
Sports Illustrated’s NFL bot lets you talk trash to friends and follow your favorite team

Sports Illustrated’s NFL bot lets you talk trash to friends and follow your favorite team

Tweet  Sports Illustrated announced the launch of new bots to help NFL fans stay up to date, follow their favorite teams, and, oh yes, talk trash to friends and family. SI bots will send daily updates twice a day with top news from favorite teams aka #ravens. The bot also shares team schedules, live scores, and stats on demand, and it can tell you what games are happening right now. Unlike the Olympics bot that shared no rich media, in part due to strict licensing, the NFL bot will have video highlights, images, GIFs, and other media directly inside the chat window. Click to install on Facebook: http://www.getgameonapp.com/si-gameon  ...
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