Are you boosting posts but sorta clueless?

Are you boosting posts but sorta clueless?

You are not alone. ¬† Everyday I talk to at least someone who has tried “boosting” ads for their business or their own brand but they don’t really know what it is or what is working. Facebook ads are about targeting…. and bit of customer stalking. ūüėČ ¬† You want to know what your customers/fans like, what type of content has the most value to them, and when and how to deliver it. ¬† If you haven’t heard of Custom Audiences and you have been doing is boosting random posts please read this.¬† ¬† Facebook recently released an enhancement to Custom Audience targeting, called: Engagement Custom Audiences. ¬† The main difference between Engagement Custom Audiences and Website Custom Audiences is where data is gathered. ¬† -> Website Custom Audiences collects engagement data from activity on your website ¬† -> Engagement Custom Audiences collects engagement data from activity on Facebook ¬† You can now target audience segments based on their interactions with your Facebook content. For example Sarah likes your canvas ad, and clicks your photos, John likes your video and watches X seconds or mins, Tom fills out your lead form. Now what?? ¬† Now these people are all part of a custom audience you can retarget. You can choose a timeframe as well, like all “engagement the last 30 days. “ How To Set Up Engagement Custom Audiences You can manage and create all your audiences from the Audiences page within Facebook Ad Manager. Select ‚ÄėCreate a Custom Audience‚Äô, from there you‚Äôll see a new window pop-up with the new Engagement on Facebook audience option.   Video View...
Double your Facebook likes in just 5 mins a day!

Double your Facebook likes in just 5 mins a day!

The psychology of social media sharing A New York Times study found that: 49% of social media users share content that allows them to inform others about things they care about and have the potential to change opinions or encourage action. 68% of social media users share content so they can give their friends a better sense of who they are and what they care about. 84% of social media users share content that allows them to support causes they care about. The art and science of Facebook marketing can seem mysterious and daunting, and likes in and of themselves are not a magic bullet for increasing sales. But growing an audience of people who are interested in your products and offering them targeted, useful content on a regular basis should lead to improved Facebook Page engagement. Here are a few daily activities that can make a huge difference in the number of fans drawn to your page and how they engage and interact with your content.   7 ways to increase your Facebook likes in a few minutes a day 1. Make Facebook connections Connect with Facebook admins who serve a similar demographic and develop a cross-promotion strategy. Use Facebook’ native functionality to invite your email subscribers to like your page by providing incentives for them to do so. Facebook also has an email feature that enables you to engage those who don’t respond to your invitation and further entice them to connect. 2. Share content on your Facebook page Share original content and compelling photos that are audience-appropriate to improve engagement. Post frequently about newsworthy stories that are relevant to your readers....
How to automatically post Instagram photos directly to a Facebook page

How to automatically post Instagram photos directly to a Facebook page

Instagram¬†is not only a fun app for personal use, it’s also a great marketing tool for all kinds of businesses and professionals to showcase their products and works of art. If you use both Facebook and Instagram for your business, you can actually tie them together so your images automatically filter to your business page or fan page instead of your personal profile. Here’s how: Launch the¬†Instagram app¬†from the Home screen of your iPhone. Tap on the¬†Profile icon¬†in the bottom navigation. It’s the one to the far right. Now tap on the¬†Settings icon¬†in the upper right hand corner. Under¬†Preferences¬†tap on¬†Share Settings. Now tap on¬†Facebook. Under Facebook options, tap on¬†Share to¬†which is defaulted to your personal timeline. Instagram should now route you to Facebook where you’ll get a message asking if you give Instagram permission to manage your pages. Tap¬†Ok. You’ll now be routed back to Instagram where a complete list of all the pages you manage will now be present. Just tap on the one you’d like your Instagram photos to automatically filter to. That’s all there is to it. If you ever want to change the way Instagram posts photos, you can always do so by performing the same steps above...