The psychology of social media sharing A New York Times study found that: 49% of social media users share content that allows them to inform others about things they care about and have the potential to change opinions or encourage action. 68% of social media users share content so they can give their friends a better sense of who they are and what they care about. 84% of social media users share content that allows them to support causes they care about. The art and science of Facebook marketing can seem mysterious and daunting, and likes in and of themselves are not a magic bullet for increasing sales. But growing an audience of people who are interested in your products and offering them targeted, useful content on a regular basis should lead to improved Facebook Page engagement. Here are a few daily activities that can make a huge difference in the number of fans drawn to your page and how they engage and interact with your content. 7 ways to increase your Facebook likes in a few minutes a day 1. Make Facebook connections Connect with Facebook admins who serve a similar demographic and develop a cross-promotion strategy. Use Facebook’ native functionality to invite your email subscribers to like your page by providing incentives for them to do so. Facebook also has an email feature that enables you to engage those who don’t respond to your invitation and further entice them to connect. 2. Share content on your Facebook page Share original content and compelling photos that are audience-appropriate to improve engagement. Post frequently about newsworthy stories that are relevant to your readers....
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