With 75 million daily users, and 43% of the brands posting each day – Instagram definitely feels like a platform for all companies and brands to jump into. However – it would do you some good to understand what makes Instagram work, and whether or not it’s still a viable option for your brand.
- The growth in Instagram hasn’t quite changed the audience that flocks it. A reported 34% of Instagram users are between the ages of 18-24. What’s more interesting is that the 12-17 age bracket takes up 20% of the total userspace on Instagram – meaning over half the people on Instagram are between the ages of 12-24.
- Instagram isn’t a place to drive sales. Shopify’s infographic that documents which social media platforms drive the most amount of sales should explain why.
- 3 out of the top 5 brands on Instagram are from the automobile industry. That should tell you a little bit more about what Instagram is all about.
If your target audience is on the social platform, you should be there too.