Social Ad Spend Surpasses Television: New Research

Social Ad Spend Surpasses Television: New Research

New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in ad spend. In this article, you’ll discover where digital advertising dollars are being spent, why marketers are flocking to certain media, and how you can keep up with the pack. Discover new research regarding the spend of social media advertising dollars. #1: TV Ad Spend Dramatically Slows, Digital Continues to Climb A recent study released by eMarketer shows digital ad spending in 2016 surpassed that of TV, a result that went against the predictions they released in March. Their initial estimate was that TV would remain on top until 2017, when digital would edge it out. The figures in this recent report, however, show 2016 TV ad spending will be $71.29 billion with digital coming in at $72.09 billion. Digital accounts for 36.8% of total media ad spending and TV is just a few tenths of a percent lower at 36.4%. The difference between TV and digital spend will continue to grow. It’s no surprise that digital ad spending has grown so much, given the sharp rise in social, mobile, and video. As a whole, social ad spend comes in at $15.36 billion or 21.3% of the total digital ad spend, up from 18.2% last year. But this is the year of mobile, as ad spending on mobile is expected to rise 45% to nearly $46 billion. In fact, in its latest quarterly report, social media juggernaut Facebook announced that 84% ($5.24 billion) of their advertising revenue for Q2...