The Social Side of Back-to-School Shopping #INFOGRAPHIC

Social media dominated the discovery of new products, deals, and ideas for back-to-school shoppers — 61% of respondents will use social media sites like Facebook, Instagram, or Pinterest.

64% of shoppers reported that social media will play a role in their back-to-school shopping this year.

63.5% of shoppers have purchased a back-to-school item that they found on social media – showing that social discovery leads to purchase.

Back to School Shopping Infographic